As practice for an advertising project, I created a plan for a dating app called ‘Brand Dater’, focused around young people’s interests in casual streetwear fashion and using this to create an app which fits into a gap in the market.

The name is a pun on Brand Data, as the app is based around brands which people like to wear and people meeting other people with different fashion brand interests.

This plan included a logo (which doubles as an app icon):

This plan also includes an example of a print advert:

The plan also included a storyboard for a 30 second video advert:

The plan also includes a colour swatch to give multiple different adverts the same theme and look:

To see the complete plan for this app and advertising ideas, read the word document below!