Post 1: PR Campaign Plan Idea
For the first step of this module, I decided that I would base my idea on a social issue as this could potentially allow me to create a strong PR campaign. Due to this, I decided a charity such as Crisis would be a good start as they help homeless people which is a relevant issue in the UK. Furthermore, I chose this campaign to be based around UK retailer Primark as this company provide clothing which may be affordable for lower income customers and so issues of homelessness and poverty may be relevant to some of their demographic. Below is my PowerPoint based on this idea.
