As part of this PR project, I have put together a social media strategy plan for our Primark and NHS collaboration. This includes features such as:

An overview of which social media platforms will be used and how.

Examples of content which could be published on each site.

Branding aspects such as colours and logos to make the campaign consistent.

An insight into how the goals of the campaign can be represented on social media.

An area of improvement for a real professional project would be to either have more experience with graphic design, or to have a designer working with me on the plan to draft up logo designs etc. and make them look more polished.

All stock images are courtesy of Pixabay, no attribution is required. The Primark and NHS logos would be included by the respective companies on a project such as this.

References:

Bullock, L. (2019) How to plan a social media marketing campaign, step by step. Smart Insights. https://www.smartinsights.com/social-media-marketing/social-media-strategy/how-to-plan-a-social-media-marketing-campaign-step-by-step/

Independent (2018) HOW INSTAGRAM BECAME THE NATURAL SHOWCASE FOR THE FASHION WORLD. https://www.independent.co.uk/life-style/fashion/features/instagram-fashion-industry-digital-technology-a8412156.html

Socialbakers (n.d.) Primark (@Primark) Twitter Statistics. https://www.socialbakers.com/statistics/twitter/profiles/detail/1630182978-primark

SproutSocial (2020) Social media demographics to inform your brand’s strategy in 2020. https://sproutsocial.com/insights/new-social-media-demographics/#IG-demos

Statista (2021) Distribution of Facebook users in the United Kingdom as of January 2021, by age group.https://www.statista.com/statistics/1030055/facebook-users-united-kingdom/

Vox (2020) How ads follow you around the internet.https://www.vox.com/open-sourced/2020/2/3/21116801/ads-internet-sites-cookies