As one of my practical projects, I decided to write a script for a KFC advert following a brief which had been set. During my planning stage, I identified which areas of the brief were crucial elements within the project itself. An instance of this was the brief’s target audience. This brief was specifically aiming to target 18-34-year olds. As a result, I described each character within the script as being within this age range in order to make the advert more accessible and relatable for this demographic. Furthermore, during my research I learnt that around 150 words of character dialogue was equivalent to one minute of screen time. (Biteable, n.d.)  As this advert was supposed to be no longer than two minutes, I carefully planned the dialogue to adhere to KFC’s brief. In addition, part of KFC’s requirements was to give the company a positive image and also for the advert to match KFC’s branding. For this, I not only included a wholly positive viewpoint towards KFC and their products, but also used the slogan “It’s Finger Lickin’ Good” as part of the brand identity of the advert, thus making it seem like a professional KFC advert. One limitation of my script, however, was the layout. Some professional adverts are formatted with separate audio and visual columns. (Hurlburt, 2018) Whilst this is not a necessity, this often allows audio and visual crew members to know specifically what their next task is without having to search through the whole script. In the future, I will attempt to improve my management and organisational skills in order to make the project work better for all members involved.

References:

Biteable (n.d.) Video script writing 101: Basics, examples, and templates. [online] available from <https://biteable.com/blog/tips/video-script/> [14 March 2020]

Hurlburt, S. (2018) TV Script – How to Write Like a PRO! [online] available from <https://www.hurlbutacademy.com/how-to-write-a-tv-ad/> [14 March 2020]